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FMCG

Factors influencing Việt Nams FMCG market

Factors influencing Việt Nam’s FMCG market

Kantar Worldpanel has a positive outlook for Việt Nam’s economy, saying that despite obstacles and short-term headwinds, the long-term economic trajectory remains robust.
Consumer product sales to increase by 7-9 per cent during Tet: market research company

Consumer product sales to increase by 7-9 per cent during Tet: market research company

Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook...
Brands urged to prepare for changes in VNs consumer market

Brands urged to prepare for changes in VN’s consumer market

A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.
VinShop ranked first in online Fast Moving Consumer Goods distributors for grocery stores

VinShop ranked first in online Fast Moving Consumer Goods distributors for grocery stores

Cooperating with more than 100,000 affiliated grocery stores in 22 provinces and cities and providing 2,000 FMCG products via its mobile app, VinShop is the largest FMCG distributor, via its grocery store digital transformation platform, in the country.
Why does target price for MSN stock continue to be VND200,000?

Why does target price for MSN stock continue to be VND200,000?

Despite the challenges posed by COVID-19 last year The CrownX delivered positive business results. An integrated platform that consolidates two leading companies in retail and FMCG, WinCommerce (WCM) and Masan Consumer Holdings (MCH), TCX grew net revenues by 6.9 per...
Turkeys Hayat Group brings diaper brand to Viet Nam

Turkey’s Hayat Group brings diaper brand to Viet Nam

Turkish FMCG company Hayat has announced the launch of its Molfix brand of diapers, saying it expects to capture 30 per cent of the market share by 2025.
FMCG market forecast to grow by 6.4 per cent in urban areas in 2021

FMCG market forecast to grow by 6.4 per cent in urban areas in 2021

The fast moving consumer goods sector is forecast to grow at 6.4 per cent this year in the country’s four major cities and 8.7 per cent in rural areas, according to global data and consulting company Kantar Worldpanel.
Viet Nam beauty market boasts excellent growth potential

Viet Nam beauty market boasts excellent growth potential

The personal care sector has enjoyed strong growth of 7 per cent a year on average, higher than the fast moving consumers goods (FMCG) market, thanks to the skincare and make-up segment.
Pace of modern life makes snack market lucrative

Pace of modern life makes snack market lucrative

Snacks are replacing traditional meals as busy modern life changes consumer behaviour, making the snack market lucrative globally including in Viet Nam.
Rural residents starting to drink more milk

Rural residents starting to drink more milk

Nguyen Thi Duyen, 35, from the rural commune of Duc Thuong in Ha Noi, spends an extra VND500,000(US$21.5) on milk after her 11 year-old son was said to be “shorter than others” in his class.
As rural residents drink more milk, the dairy market grows

As rural residents drink more milk, the dairy market grows

Nguyen Thi Duyen, 35, from the rural commune of Duc Thuong in Ha Noi, spends an extra VND500,000(US$21.5) on milk after her 11 year-old son was said to be “shorter than others” in his class.
Convenience retail channel hits record growth rates

Convenience retail channel hits record growth rates

As consumer demand for convenience soars across Southeast Asia, convenience retail channels are experiencing record higher growth rates than any other retail channel.
Masans core profit jumps by 57 per cent

Masan’s core profit jumps by 57 per cent

The Masan Group Corporation (Masan), which saw an increase of more than 57 per cent in profit last year, has set a target of double-digit growth for 2019.
VN to spend 2.9b on advertising

VN to spend $2.9b on advertising

More than VND68 trillion (US$2.9 billion) is expected to be spent on media advertising by companies in Viet Nam, with fast-moving consumer goods manufacturers to make up the bulk of the spending. 
VN consumers spend less on FMCG

VN consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods are the biggest challenges to FMCG producers, according to a new report released by consumer and retail research company Kantar Worldpanel.